Display Advertising

Thoughts and ideas regarding online display advertising:

  • Use ad retargeting to bring back non-converting (or less frequently returning) visitors – use creative and landers specific to what they showed interest in or came looking for
  • Ensure banner creative and landing page are relatable/matching/relevant/etc.
  • Include a call to action on banner creative (and landing pages)
  • Find similar sites to reach target market (for links, ad buys, etc.) via Quantcast, Compete, Alexa, etc.
  • Attempt to determine non-click visits/conversions/etc. – view through metrics