Mobile Apps

Thoughts and ideas regarding Mobile Apps:

  • Mobile apps help with retention (they can provide a more convenient way to interact with your business)
  • Mobile apps can drive a significant amount of new members/leads/customers – as your business is now discoverable, for free, via the app stores/directories
  • Include analytics code in your apps to gauge usership and to spot friction points in usability; also connects app and web usership to provide a more well-rounded picture