Digital Analytics

Below find online resources helpful for digital analytics.

  • Google Analytics Event Tracking Wizards – Fill in fields and analytics code is produced to track web site events (file download, etc.); also produces instructions for goal setup based on events
  • Google Tag Manager – Implement analytics snippets and other tracking codes easily using Tag Manager; also helpful for setting up event tracking
  • Tag Assistant by Google – Chrome extension that debugs and provides data on Google Analytics implementation.