Below find online resources to aid with Search Marketing strategy and implementation.
Search Marketing Keyword Research
- Google AdWords Keyword Planner – generates keyword ideas and shows Google search volume; region selection available; easily add keywords to your AdWords account; ad preview tool; requires AdWords account to access
- Bing Keyword Tool – generates keyword ideas with search volume; requires Microsoft account to access
- Keyword Tool – provides keywords searched for in various services (Google, YouTube, Amazon, etc.) along with related data; limited data for free – paid users gain more keywords and relevant data
- KW Finder – generates keyword ideas with volume and competition figures; limited number of searches free – pay for full access
- Google Trends – displays and compares keyword search volume over time; accompanied by news stories that could be affecting search volumes; localized breakout; related searches; email notifications available
- SEMrush – keyword research tool, including volumes; reports based on URL entered: organic keyword rankings, paid search ad copy; compare sites; paid service
- SpyFu – displays paid search keywords and competitive organic search keywords along with other paid search marketing ad budget metrics; paid service
- Keyword Tool – provides Google autocomplete long-tail keyword ideas
- KeywordShitter – keyword ideas generated from inputs and positive/negative keyword filters
- Soovle – keyword ideas generator across multiple online services
- SEOTools Keyword Keyword Typo Generator – generates mispellings for entered keyword(s)
- AdWords Broad Keyword Generator – convert keywords into modified broad match format
- Google Global Market Finder – Find keyword volume and bid levels by country (including in their native language)
Organic Search Engine Rank Tracking
- Pro Rank Tracker – search engine ranking tracker/tracking; white label reporting; free for up to 50 terms; paid service beyond that
- impersonal.me – removes the Google personalized search results, showing how a website is ranked in other countries
- U Search From – displays search results (paid ads and organic listings) for any geographic version of Google
- Google AdWords Ad Preview and Diagnosis – displays search results (paid ads and organic listings) for any geographic version of Google
- Advanced Web Ranking – search engine rank checker/tracking (including localized); white label reports; paid service
- AuthorityLabs – search engine ranking tracking; paid service
- The Search Monitor – reports on search competition (paid and organic), including affiliate terms violators
- LiveSERP Toolbar – generates search results for multiple geographic and device targets; 25 free searches per month; paid service beyond that
- Sensor Tower – Tracks app-store search rankings; paid service
- App Annie – Rankings and other analytics data for app stores; free and paid services
Search Engine Indexing and Evaluation
- Google Webmaster Tools – Provides information about your listing in Google search results; view stats (including impressions and CTRs); control parameters; view indexing errors; and more
- Bing Webmaster Tools – Provides information about your listing in Bing search results; view stats; control parameters; view indexing errors; extensive back link checker; keyword suggestion tool; and more
- Screaming Frog SEO Spider Tool – view details of any URL (meta data, alt tag data, outbound link data, etc.); free download; paid service if want greater URL capacity
Link building / Popularity
- Ahrefs Backlink Checker – displays the top 100 backlinks for any URL or domain along with relevant metrics and information – for free; extended data for paid users of the full suite
- OpenLinkProfiler – display backlinks with extensive filters to narrow down specific types of links; indicates nofollow links; recommends potentially ‘toxic’ links w/ disavow file creation (paid service); up to 100,000 free – paid service beyond that
- Open Site Explorer – displays inbound links complete with nofollow indicator, anchor text, and more; pay for full version
- Bing Webmaster Tools – displays inbound links with a variety of filters and parameters
- Backlink Watch – displays inbound linking URLs with PageRank, anchor text, total outbound links, and nofollow information
- Majestic SEO – backlink analysis service (including dates, anchor text, etc.); free for your own domain, paid service for non-owned domains
- Ahrefs – displays backlink data; lists new/lost backlinks daily; 10 backlinks/request free; paid service for more
- Help A Reporter Out – get inbound links to your site (and free publicity) by helping a reporter who is looking for sources to help them with their story; free for regular alerts; paid subscription for keyword-specific alerts and extra lead time
- PRWeb – free press release distribution
- GroupHigh – search blogs topically; filter results; view blogger contact information; real time alerts; track/measure; paid service
- OMA – helps with influencer/outreach discovery – and more; paid service
- BuzzSumo – helps discover the most shared content and key influencers
- reddit metrics – provides subscriber stats for subreddits
- Reddit Investigator – provides stats for any reddit user account
Other
- Google Review Link Generator – provides direct link URLs for pages to add a Google review (to provide to customers)
- Pixel Width Checker for Page Meta Titles & Descriptions – previews title and description tags with pixel and character limits in mind