Search Marketing

Below find online resources to aid with Search Marketing strategy and implementation.

Search Marketing Keyword Research

  • Google AdWords Keyword Planner – generates keyword ideas and shows Google search volume; region selection available; easily add keywords to your AdWords account; ad preview tool; requires AdWords account to access
  • Bing Keyword Tool – generates keyword ideas with search volume; requires Microsoft account to access
  • Keyword Tool – provides keywords searched for in various services (Google, YouTube, Amazon, etc.) along with related data; limited data for free – paid users gain more keywords and relevant data
  • KW Finder – generates keyword ideas with volume and competition figures; limited number of searches free – pay for full access
  • Google Trends – displays and compares keyword search volume over time; accompanied by news stories that could be affecting search volumes; localized breakout; related searches; email notifications available
  • SEMrush – keyword research tool, including volumes; reports based on URL entered: organic keyword rankings, paid search ad copy; compare sites; paid service
  • SpyFu – displays paid search keywords and competitive organic search keywords along with other paid search marketing ad budget metrics; paid service
  • Keyword Tool – provides Google autocomplete long-tail keyword ideas
  • KeywordShitter – keyword ideas generated from inputs and positive/negative keyword filters
  • Soovle – keyword ideas generator across multiple online services
  • SEOTools Keyword Keyword Typo Generator – generates mispellings for entered keyword(s)
  • AdWords Broad Keyword Generator – convert keywords into modified broad match format
  • Google Global Market Finder – Find keyword volume and bid levels by country (including in their native language)

Organic Search Engine Rank Tracking

  • Pro Rank Tracker – search engine ranking tracker/tracking; white label reporting; free for up to 50 terms; paid service beyond that
  • – removes the Google personalized search results, showing how a website is ranked in other countries
  • U Search From – displays search results (paid ads and organic listings) for any geographic version of Google
  • Google AdWords Ad Preview and Diagnosis – displays search results (paid ads and organic listings) for any geographic version of Google
  • Advanced Web Ranking – search engine rank checker/tracking (including localized); white label reports; paid service
  • AuthorityLabs – search engine ranking tracking; paid service
  • The Search Monitor – reports on search competition (paid and organic), including affiliate terms violators
  • LiveSERP Toolbar – generates search results for multiple geographic and device targets; 25 free searches per month; paid service beyond that
  • Sensor Tower – Tracks app-store search rankings; paid service
  • App Annie – Rankings and other analytics data for app stores; free and paid services

Search Engine Indexing and Evaluation

  • Google Webmaster Tools – Provides information about your listing in Google search results; view stats (including impressions and CTRs); control parameters; view indexing errors; and more
  • Bing Webmaster Tools – Provides information about your listing in Bing search results; view stats; control parameters; view indexing errors; extensive back link checker; keyword suggestion tool; and more
  • Screaming Frog SEO Spider Tool – view details of any URL (meta data, alt tag data, outbound link data, etc.); free download; paid service if want greater URL capacity

Link building / Popularity

  • Ahrefs Backlink Checker – displays the top 100 backlinks for any URL or domain along with relevant metrics and information – for free; extended data for paid users of the full suite
  • OpenLinkProfiler – display backlinks with extensive filters to narrow down specific types of links; indicates nofollow links; recommends potentially ‘toxic’ links w/ disavow file creation (paid service); up to 100,000 free – paid service beyond that
  • Open Site Explorer – displays inbound links complete with nofollow indicator, anchor text, and more; pay for full version
  • Bing Webmaster Tools – displays inbound links with a variety of filters and parameters
  • Backlink Watch – displays inbound linking URLs with PageRank, anchor text, total outbound links, and nofollow information
  • Majestic SEO – backlink analysis service (including dates, anchor text, etc.); free for your own domain, paid service for non-owned domains
  • Ahrefs – displays backlink data; lists new/lost backlinks daily; 10 backlinks/request free; paid service for more
  • Help A Reporter Out – get inbound links to your site (and free publicity) by helping a reporter who is looking for sources to help them with their story; free for regular alerts; paid subscription for keyword-specific alerts and extra lead time
  • PRWeb – free press release distribution
  • GroupHigh – search blogs topically; filter results; view blogger contact information; real time alerts; track/measure; paid service
  • OMA – helps with influencer/outreach discovery – and more; paid service
  • BuzzSumo – helps discover the most shared content and key influencers
  • reddit metrics – provides subscriber stats for subreddits
  • Reddit Investigator – provides stats for any reddit user account