One common mistake businesses make is putting content on a website in PDF format. This seems to be more prevalent among older or more traditional businesses, but you’ll also see it commonly among restaurant websites as well.
I’ve even seen websites (usually B2B) where every piece of content is a PDF download. For others it may just be large reports, or things like menus.
There are many reasons why putting your content on a website in PDF format is a terrible choice. Put another way, this is the case against putting paper on the internet. Let’s dive in.